Project Objective

Design the men and women’s Spring Summer graphic t’shirts for the CORE consumer.

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Challenge

Client

Puma 

Designs created on internship at Puma
Category

Apparel Design

Design the men and women’s graphic tees for Puma’s Spring/Summer season. Each tee falls into one of three design levels, defined by the number of colours, finish, and price point as outlined by the project line manager.

  • Every graphic must feature the Puma logo, with creative freedom to ensure the designs align with the brand’s identity and connect with the CORE consumer.

Designs
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Art Direction

Design Development

Market research helped me analyse what was missing in the current graphic tee range, allowing me to design with purpose and always with the CORE consumer in mind. I worked closely with Project Line Managers aswell as my supervisor to meet requirements across design levels, finishes, and colourways. The final designs were selected for production and went on to be sold globally -an exciting and rewarding achievement.

  • Throughout the design process, I presented my concepts to both the Art Director and Creative Director of the apparel BU. These sessions gave me valuable feedback and helped boost my confidence when sharing ideas in a professional setting.

Designed apparel
Images sourced from Puma EU website